Slam Dunk

Feb 24, 2023

Broadway House for Continuing Care has teamed up with the Seton Hall University Pirates this season to shine a spotlight on the fight against HIV/AIDs.

Broadway House has taken center court this season through a unique partnership between our organization and the Seton Hall men’s basketball program. As a team sponsor, Broadway House has leveraged the opportunity to acquaint Pirate fans with ways they can support our important mission.

As presenting sponsor for the Pirates’ Jan. 21 game versus Marquette University, Broadway House benefited from prominent signage courtside at the Prudential Arena in Newark and a mention in the game program. In addition, Broadway House President and CEO James Gonzalez, MPH, FACHE, LNHA, was interviewed by game radio announcers. As a bonus, Seton Hall radio broadcasts have featured Broadway House ads throughout the season.

“That night, almost 15,000 fans packed the Prudential Arena—what a great venue to introduce people to Broadway House,” noted Mr. Gonzalez, who was also presented with a commemorative game ball. “Through partnerships like this, we’re spreading the word about the world-class care Broadway House provides to vulnerable residents of our community.”

The partnership with Seton Hall goes way beyond basketball. Broadway House residents have benefited from the presence of Seton Hall students training for medical careers, including Daniela Arriagada, a physician assistant student who studied neuroscience as an undergraduate and completed her clinical hours at Broadway House. Here’s what Daniela had to say about our residents: “It’s important not to be judgmental, because they’re here for a reason. They’re trying to take action and make a change in their life, and they need someone to support them. It’s not a moral failing, it’s a physical addiction. It’s an actual mental condition. It’s not that someone chooses to be addicted—it’s that your brain chemistry is completely altered.”